“Look at the luxury market with a decidedly innovative product. Let’s talk about AB Horizon, a start-up that has imagined a smart gym. When it is at rest it is a beautiful design object. Horizon One, this is the name, was born from the idea of Alberto Benini and Giovanni Arduini, who in 2020
founded AB Horizon with the precise goal of creating a premium market product that combines exercise, mechanics and aesthetics. All governed by an artificial intelligence system developed in collaboration by the University of Brescia.”